The Fenty Face
Nicole Greco | On 04, Dec 2017
After a total of 590 nominations and 198 awards received, a successful collaboration with Puma, and a net worth of approximately $230 million (according to bankrate.com), what would prompt this famous Barbadian native to pursue yet another field of expertise?
On September 8, 2017, the singer, songwriter, and actress Robyn Rihanna Fenty released Fenty Beauty.
According to the Fenty Beauty website, “Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty-and still seeing a void in the industry for products that performed across all skin types and tones.”
“Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line.”
Fenty Beauty is home to 40 shades of their Pro Filt’r matte foundation, invisimatte blotting sheets, powders, and primers, highlighters, match stix, gloss, the Galaxy Collection, and the newest universal red shade STUNNA.
After the release of Fenty Beauty, I had to get my hands on a few of her products. Overall, I was very impressed and pleased. The packaging was eye catching but not too dramatic and the products were long lasting, highquality, and not that expensive. I’m looking forward to seeing how the line will continue to grow with the innovative products Rihanna has in store.